Bringing Innovative products to you during the last
31 years has always been rewarding but not always
an easy task. I thought people might be interested
in learning how our unique products were developed
and how it was necessary to fight for their continued
existence, therefore, I have published this short
Jerome Godin, President
This historical report encompasses
my own origins in the natural medicine industry and
includes many of the great individuals who assisted
me in my quest to bring ‘Wellness’ products
to the world. I hope you enjoy my trip down memory
lane and develop a greater understanding of the goals,
practices and philosophies of Medical Research Products.
Since 1978 I have been involved in the cause of health freedoms
and introduced many innovative and beneficial health products.
My companies have successfully marketed products previously
unavailable to the US market, including Cantron and G-H3.
We stood at the forefront and helped pave
the way for the current boom in the Alternative Medicine industry.
Those who take for granted the availability of the numerous
supplement products on the market today may not be able to
appreciate what we went through to change the laws, to gain
the acceptance of the general public and the medical community
which is currently progressing towards Integrative or Complementary
Medicine (a combination of orthodox and alternative approaches).
Like their predecessors in the past, many
of the products on the market today would be banned, blacklisted
and discredited if it were not for the hard fought battles
of my organization and many others like mine. During this
era people desperately clamored for health products they read
about but were not able to procure. Widespread anger towards
the government and the orthodox medical establishment abounded.
Such was the climate that existed when I first became involved
in this industry.
Dr. Alan Kratz and
the Advent of G-H3
My original involvement in this industry started
in 1977 through a neighbor and friend, Alan Morgan Kratz,
PhD. A doctor of pharmacy (or Pharm D), Alan was widely respected
in the pharmaceutical field. His credentials included board
member and editor of the prestigious Merck Manual - the pharmaceutical
handbook for physicians.
Dr. Kratz became interested in the Romanian formulation Gerovital
H3 (G-H3), which was developed and extensively researched
by Professor Ana Aslan, MD, head of the National Institute
of Geriatrics in Bucharest, Romania.
In the US, G-H3 was an elite product, being
consumed only by the rich and famous who could afford to travel
abroad to receive these expensive treatments in order to gain
renewed physical and mental vigor.
Kratz Develops Oral
Dr. Kratz was the first to formulate G-H3
into an oral liquid. Previously Aslan administered it by injection
along with a maintenance dose of capsules. He was also the
first to make G-H3 available in the United States by discovering
and implementing an interesting legal concept.
A tremendous amount of publicity on his project
swept the country. The national media reported on the sudden
availability of the product, the dramatic testimonials of
those who were using it and the FDA’s staunch opposition
to it as well.
I became interested in the project after the
Miami Herald Tropic Magazine (Sunday supplement) ran a multiple
page cover story on Dr. Kratz’s G-H3 in 1977. Promptly
afterward (1978), I wrote and published a booklet telling
people how they could acquire G-H3 through Dr. Kratz’s
Club Senex. I followed up the booklet by writing the book
‘G-H3 Discovery’ in 1979.
In the process of writing the book, I Interviewed many enthusiastic
G-H3 users. I learned first hand how the health and well being
of G-H3 users dramatically improved after traditional orthodox
treatments had failed them.
The user’s were euphoric about their
revitalized health conditions and grateful for Dr. Kratz’s
vision in bringing this product to them.
These interviews had a profound effect upon
me. I experienced a strong feeling of compassion for these
people and a new sense of purpose in my life. It became clear,
this is what I wanted to do - to help in the alleviation of
human suffering. It subsequently became my life’s mission.
My First Marketing
Experience is Aided by a Fortuitous Event of Fate
An advertisement to sell my original booklet
on G-H3 was placed in the tabloid magazine, “The Midnight
Globe”. It would be 7 weeks before my advertisement
was to appear in the magazine.
I anxiously awaited for the publication to
hit the newsstands and questions of doubt kept popping into
my mind. Would anyone respond to my ad? Was it all for naught?
Was my newfound career over before it even started? Or, would
I receive a mail box full of orders?
I was optimistic at first but with each passing
day I became more and more pessimistic. I was certain that
my mail box was going to be empty. No one was going to place
an order, my skeptical mind kept telling me. As fate would
have it, a truly remarkable and unexpected chance event
occurred, which sealed my destiny.
When the magazine hit the newsstands in July
of 1978, it included a front page headline on none other than
Ana Aslan and Gerovital H3, with my advertisement directly
following on a subsequent page.
This was such a fortuitous co-incidence. This
positive story on the benefits of G-H3 created a huge demand
for the product and my booklet as well. Needless to say, the
first time I opened my mailbox it was full of orders for the
booklet. This fateful event inspired me and was the impetus
that launched my new career.
However, not all was rosy for long in G-H3
land and events that were to occur sealed the next phase of
FDA stops Dr. Kratz’s
In 1979, because of my booklet which promoted
Dr. Kratz’s G-H3, I received a visit by an investigator
of the Food & Drug Administration who interrogated me
for hours and wrote up a report.
The FDA, shortly afterward, took Alan Kratz
to federal court for distributing what they cited as an unapproved
drug. He gallantly fought a good battle but in the end the
court issued him a temporary injunction order to cease and
desist from making the product because of medical claims which
I attended the trial and as a young and impressionable
man (26 years old), I was extremely disturbed at the way the
government handled this case. I, like many other people had
the naive opinion that the government would be on the side
of helping people. Certainly they would want to help the suffering
masses, wouldn’t they? But things are not always what
they seem and I received a stark lesson on the real facts
The government was represented by a cold,
hard team of prosecutors who were determined to carry out
the letter of the law and to win the case at all costs with
little or no thought about the welfare of the people - the
taxpayers - which they were commissioned to serve.
They dispassionately ignored the facts that
...users were extremely happy with the product... that they
desperately wanted access to this product...or that they believed
the product it improved their health conditions. Likewise,
it didn’t matter that there were no complaints about
the product or that no harm was caused by this product.
I wondered how these prosecutors could believe
that they were acting to protect the public interest. After
all this is the intended purpose of government isn’t
it? From my viewpoint, they were detached from the plight
of the suffering. Their only interest was in serving the letter
of the law. It was win at all costs and win they did.
On the way home from the trial, Dr. Kratz
told me he was no longer interested in fighting the governmental
machine, therefore, he was never going to make the formula
available again. He never said this, but the attack on his
character and reputation in the media and in the courts was
probably too much for this wonderful, proud man to take. Judging
from his demeanor he was extremely hurt by these occurrences.
I felt that the prohibition of this wonderful
product would be a tremendous loss to my fellow countrymen
and I wanted to do something about it. I asked Dr. Kratz if
he would mind if I continued this fight and find another way
to make the product available. He answered in the affirmative.
Freedom of Speech or
At that time I was disillusioned and outraged
at the outcome of this court trial and couldn’t bear
to let this injustice stand. Many were helped by this formula.
More importantly I felt they needed their freedom to take
G-H3 and other products like it. After all, this is America
isn’t it? Shouldn’t health freedoms be part of
our constitutional rights?
This event began the advent of my political
activism career. I was prepared to do anything in the interest
of Health Freedom. This included searching for legal methods
already on the ooks to make health products such as G-H3 available,
lobbying for new and better laws and if necessary I was prepared
to pick up where Dr. Kratz left off. I was prepared to battle
the United States of America in court over what I believed
I knew this wasn’t going to be an easy
task, after all I was just one small person, but I knew someone
had to do it. Luckily, in the grand scheme of things, I was
not alone. Subsequent to my involvement in this field, many
other organizations took up the good fight and together we
were instrumental in gaining many health freedoms.
G-H3 Goes Back on
In 1979, I started two companies, Rejuvenation
Products, Inc. And The Institute of Medical Research, Inc.
to make G-H3 and other products available. We made G-H3 available
under different legal parameters than those of Dr. Alan Kratz’s
company, Club SeneX. The satisfaction levels with my product
were equal to those of Dr. Kratz’s product.
Reputation as Market
It didn’t take long but due to my success
with G-H3 and other controversial products, many people came
to me with innovative products they wanted to put on the market.
We were perceived as the marketing experts for Alternative
Medicine. I had to decline most of those opportunities because
I was not convinced of the effectiveness of most of those
products nor could I handle the sheer volume of the offers.
A researcher from the prestigious Rutger’s
University came to us in late 1980 who wanted us to market
a fabulous product called Candicidin which was very helpful
for prostrate health. We eventually put that product on the
market and it achieved tremendous results. Unfortunately,
the laboratory in Denmark eventually stopped manufacturing
this wonderful product.
While in the company of the Rutger’s
professor, another chance occurrence happened. We came across
a 5 story building in Hollywood, Florida with a large sign
adorning it, ‘The Anti-Aging News.’
The professor wanted to go in and see what
‘The Anti-Aging News’ was all about. Upon entering
we met the editor and publisher of the magazine, Saul Kent.
I asked Saul what subjects he wrote about in his Anti-Aging
magazine. His response to me was; “Did you ever hear
about a product called Gerovital H3?”
Fact is that Saul had just published an article
on the very product I was so intrinsically involved in. I
informed him that I wrote a book on G-H3 and that I was now
making the product available. He was amazed because he knew
that G-H3 was one of the products which was banned by the
FDA at that time. I explained that I was making this product
available on some solid legal grounds.
I believe this chance meeting not only altered
the course of Saul’s and my career but the history of
Alternative Medicine as well. Saul eventually started a company
called Life Extension Foundation which became one of the leaders
in this field. They expounded upon the latest scientific research,
promoted new innovative products and became one of the most
successful lobbyists for the health freedoms that we are enjoying
today. In turn, Saul’s successful efforts influenced
my ultimate course.
I was involved in a national conference on Holistic Health
in 1980 (Heed University Holistic Health Conference). In 1981
I was involved in promoting my company’s own Anti-Aging
Symposium in Miami Beach, which received local and national
press attention. Guest speakers included Saul Kent, Durk Pearson
and Gary Null amongst others.
I never hosted another convention, but have
attended several others including those promoted by Saul Kent,
Gary Null, National Health Federation and the National Nutritional
Health Food Convention. I must add that all of these entities
have been very beneficial in bringing you the health freedoms
you enjoy today.
Among the First Importers
of Lapacho and Aveloz Herbs from South America
My company was among the very first to introduce
the South American herbal products Lapacho and Aveloz to the
public. When several stories on these amazing herbs were written
in Spotlight magazine in the early 1980's it created a great
demand for the product. We located it, imported it directly
from South America and introduced it into the marketplace.
Lapacho also known as Pau D’arco and Ipe Roxo has now
become a very popular product in health food stores, but it
certainly wasn’t readily available before we introduced
Advent Of Entelev/Cantron/Cancell
Through the promotion of my book on G-H3 in
1978, I became acquainted with a gentleman who played an important
role in helping promote my G-H3 business, and played the major
role in my Cantron/ Entelev project. His name was Don Wilson.
After conducting business by phone and through letters for
over 3 years, we met for the first time in 1981 when he lectured
at my Anti-Aging Symposium.
Don not only helped promote my book G-H3 Discovery
and the product G-H3 but also was a user of many of my products,
G-H3, Candicidin and Lapacho. He was impressed that I was
willing and able to put these many products on the market
where others had failed. Don also viewed me as a person of
honesty and integrity and I felt the same about him.
In 1983, Don Wilson started conversing with
me about the product Entelev which was invented by James V.
Sheridan. Don was writing a book on Entelev and as a result
was conversing with Mr. Sheridan on a regular basis.
Mr. Sheridan just received a cease and desist order from the
FDA to stop his distribution of Entelev in May of 1983. As
he was supplying roughly 1200 people with the formula, this
ban caused widespread panic among those who were using Entelev.
Mr. Sheridan was very concerned with the welfare of those
who wanted to obtain his formula, but he was powerless to
give it to them due to the order.
Based on his impressions and experiences with
me, Don recommended me to Mr. Sheridan as a person who could
help make this product available to his network of Entelev
users and to the general public as well. I took on the project
and we subsequently renamed the product Cantron. We started
producing it in 1984 under different legal premises than Mr.
Sheridan did.To read more on this please refer to my article,
The Origins of Entelev, Cantron
I set up a new corporation, Consolidated Marketing
Unlimited, Inc. D/B/A Medical Research Products which initially
only sold the Cantron formulation. Now all of my products
are sold under this one corporation.
Due to pressure from the FDA and the FTC in
1988 we stopped making any medical claims for any of our products
and stopped conducting advertising altogether. After that
time we decided to sell all of our products as dietary supplements
and relied solely on the word of mouth advertising from satisfied
users of my products.
From that point on, we simply manufactured
the products and hoped that the phones would ring. Fortunately
based on the reputation of my company and my products, the
phones continued to ring and people have received benefits
from my products for many years.
FDA Search and Seizure
In February, 1994 our establishment suffered
through a search and seizure from the newly formed criminal
division of the FDA. Armed agents stormed our office and confiscated
much of our property including computers, products, company
records and manufacturing equipment. This new division was
initiated by a health fraud organization which in truth was
funded by the large pharmaceutical companies.
I always expected that I would go to court to argue the merits
and the legalities of my products but I was not quite prepared
for this devastating action. I was now facing criminal charges
just for selling these wonderful and harmless health products.
This event caused a great deal of consternation
in my life, too much to truly explain in this short article.
I was at the end of my rope and ready to give up until two
important things happened.
The word rapidly spread about the search and
seizure and many customers flooded my office with phone calls.
They were in panic states - some were angry - some were crying.
They all expressed their concerns and fears about being cut
off from their source of my products, especially Cantron and
G-H3 which had played a vital role in their health and happiness.
Customers pledged their loyalty and support
to me and their shock and disillusionment over the Government’s
tactics. I remember customers telling me things like... “Please
don’t quit ... Your products are helping us ... We need
you... We love you... We will be behind you... We won’t
let you go to jail.”
Another chance event happened just one or
two days after the seizure. Ed Sopcak (Cancell producer) appeared
on a syndicated radio show in Florida and talked about Cancell
and his own problems with the FDA (he was permanently enjoined
from making Cancell). Co-incidentally, Mr. Sopcak was pre-scheduled
for this radio interview without any knowledge that a FDA
raid was to take place on my establishment.
During Mr. Sopcak’s interview, someone
from the listening audience called in, talked about Cantron
and gave out my phone number on the air. Thousands of people
called looking for the product. The program hosts were so
impressed with the product that they continued to speak about
Cantron/Cancell every day for an additional 6 months.
Due to the loyal support of our customers
and the chance events of the radio show, I felt that destiny
was pushing me once again in the direction of continuing my
fight. I decided to stay in business and prepared to defend
myself in criminal court, no matter what the cost. I was given
the mandate by my loyal supporters and once again by fate
I must add that I harbor no animosity towards
those agents of the FDA who served the search and seizure
on my establishment nor do I believe they have done any wrong.
They were fine people who were only doing the job they were
commissioned to perform. All the agents handled themselves
in a professional and courteous manner.
New Dietary Supplement
Right after the FDA seizure, much lobbying
was done to change the laws regarding dietary supplements
in the United States. Clinton Miller an important lobbyist
for Health reforms was constantly in touch with me. After
the search and seizure he asked me to appear before congress
to explain my plight. Although I would have been honored to
appear before congress, I declined at that time because I
was spread too thin. I had to rebuild my business from scratch
under the most trying of circumstances.
I no longer had employees because they were
threatened with co-indictment. I didn’t have raw materials
nor the manufacturing equipment to produce my products. I
didn’t have operators to take phone orders or the computers
to process them.
Phones were ringing off the hook from frantic
users of my products fearing they could no longer be supplied...
from those who listened to the syndicated radio show... and
from customers who were looking for fulfillment of their past
orders that we had no records of (several orders along with
customer checks were seized).
In addition to all of this, I had to prepare
my legal defense, meet with lawyers regarding my criminal
case and had to pull and deliver hundreds of customer files
which the FDA subpoenaed. For a 3 or 4 month period, I was
able to sleep no more than 20 hours per week as I needed every
minute I could spare to get my business back on track.
My brother Gary’s girlfriend at that
time, Melissa Myers, after witnessing my plight and having
pity on my situation, insisted on helping me as a volunteer.
She bravely stated, “I don’t care if I go to jail,
I believe in what you are doing.” After some time working
as a volunteer, she became a paid employee. We then hired
additional employees and eventually got back to normal operations.
In 1999, Gary, himself, became a valued employee of the corporation.
Saul Kent’s Life Extension Foundation and other similar
firms were also raided by the FDA. In 1994 the Foundation
lead an organized national phone protest to the offices of
the FDA which we joined forces in. We were effective in shutting
down the FDA’s phone system for one full day as thousands
of angry customers throughout the country called in with their
Clinton Miller asked me to write the definition
of a dietary supplement for the legislation he was working
on, the Dietary Supplement Health and Education Act of 1994,
which I was proud to do for him. This act was successfully
passed into law in late 1994. It is a landmark piece of legislation
which helps us afford some of the health freedoms we enjoy
today. It clearly spells out the do’s and don’ts
for dietary supplements as opposed to the vagueness of the
Food Drug and Cosmetic Act.
I am very happy with this favorable legislation
and am committed to staying in full compliance with it. This
goes to show the greatness of America where we the people
can make a difference in the way we are governed. A side note:
Clinton Miller regularly took my G-H3 product and claims that
it gave him the physical and mental energy for this project.
Without it he stated he could not have got the job done.
In September of 1998 we received an inspection
from the compliance division of the FDA. A very helpful investigator
pointed out that we still had some minor instances of implied
medical claims in our literature. He guided me to the FDA
Web - Site which clarified FDA’s interpretations of
the new dietary supplement act.
I spent hundreds of hours pulling these records
off the Internet and studying the new laws in great depth.
After reading the FDA’s interpretations of this new
law, I had to agree that indeed some minor violations were
made, although not intentional.
I, therefore, rewrote our literature, label
copy and issued an FDA recall letter which was sent to many
customers. This letter was a retraction of all past phrases
and pictures which contained implied medical claims.
In October of 1998, I received a letter from
the criminal division of the FDA stating that I can pick up
all the evidence which was confiscated in the 1994 search
and seizure. This signaled the end of the criminal investigation.
Needless to say this was a great relief and a great cause
for celebration. For over 4 years I suffered the fear of losing
my personal freedom or being financially depleted by the court
system. I also rejoiced in the fact that my products would
continue to be available to those who needed them for a long
time to come.
We are proud of our products and our achievements,
but we want to remind everyone, to never take your freedoms
for granted. They came at a very expensive price to many of
us. We must never grow complacent and we must always fight
for what is right.
I appreciate all the loyalty and support I
have received throughout the last 31 years and will always
continue to serve my clientele knowing that they are behind
me. Without this support I would be powerless to achieve any
of my goals.
Special thanks go out to all the people who
helped me and contributed greatly to my company, to Alternative
Medicine and to the present Health Freedoms we are finally